Why should you attend this workshop?
If you've ever dreamed of building your own fashion brand, this workshop is your roadmap.
Learn from Alok Paul, COO of Littlebox and Ex-COO of Berrylush, who helped grow a brand valued at ₹240 Cr.
In this 2-day workshop, he'll share the real lessons, challenges, and strategies that helped him grow Berrylush (valued at ₹240 Cr) and lead Littlebox India, a fast-growing Gen Z fashion label. You'll learn what truly works in India's fashion market today.
Who Should Attend this workshop?
This workshop is designed for ambitious individuals ready to make their mark in fashion.
Aspiring entrepreneurs & fashion enthusiasts
Corporate employees
College students, curious about the fashion industry
Instagram or WhatsApp sellers expanding into fashion
Fashion designers aiming to create their own label
Early-stage Fashion startups seeking growth strategies
Workshop schedule
Comprehensive training covering every aspect of a Fashion Brand.
Day 1
Understanding the Fashion Market and Finding Your NicheIdentify market gaps, define your target audience, and understand customer needs through practical research tools and methods. Learn how to analyse current fashion trends and align them with real consumer demand.- Creating a Strong Brand and Marketing StrategyDevelop a marketing plan that showcases your unique value, reinforces your brand positioning, and enables you to stand out in a competitive market. Discover how to create campaigns that drive awareness, trust, and sales.
- Building a Seamless Supply ChainFind dependable vendors and manufacturing partners, source materials efficiently, and create a supply chain that supports quality, scalability, and long-term growth.
Day 2- Understanding Financial Requirements of a Fashion BrandLearn how to plan your startup costs, manage daily expenses, and price your products the right way. Understand basic financial terms, such as profit margins, cash flow, and breakeven points, to keep your brand sustainable and profitable.
- Using Distribution Channels EffectivelyExplore different sales and distribution channels, plan your go-to-market strategy, and leverage both online and direct sales to maximise reach and revenue.
- Retaining Customers and Building Brand LoyaltySet up simple systems to manage customer relationships, collect and act on feedback, and improve retention through great service, user-friendly digital platforms, and consistent brand trust.
Additional Benefits
Unlock exclusive perks and lifetime value that goes far beyond the workshop hours.
Network with like-minded entrepreneurs
Live Q&A with Alok Paul
Join a D2C Fashion Community
Access to session handouts
Recording of all sessions
Get a chance to publish your story on Startup Pedia
Meet Your Mentor
Learn directly from the minds shaping India’s fastest-growing fashion brands.
Mr. Alok Paul
COO, Littlebox | Ex-COO, Berrylush
- Alok Paul is a seasoned fashion and e-commerce professional with over 16 years of experience in building and scaling consumer brands across India.
- An alumnus of IIM Raipur, Alok began his journey as the Co-Founder and COO of Berrylush, where he transformed a small startup into one of India’s fastest-growing D2C fashion brands valued at ₹240 Cr.
- Today, as the COO of Littlebox, Alok continues to lead innovation in India’s fast-fashion space by leading a brand that resonates with Gen Z customers and embraces real-time fashion trends.
Our Instructor Has Been Featured In
With no background in apparel or textile industry, this husband wife duo built a Rs 240 Cr clothing brand
D2C clothing brand Berrylush raises Rs 8 cr from Klub...
This couple built a Rs 15Cr revenue business in 3 years by selling women’s apparel online
Berrylush, a direct-to-consumer women's fashion brand has raised Rs 8 crore ($1 million) from India’s...
Berrylush Expands Offline Presence, Opens first 'Brick-and-Mortar Store' in Gaur City Mall
Womenswear brand Berrylush raises Rs 8 crore from Klub, eyes international expansion in early 2024
With no background in apparel or textile industry, this husband wife duo built a Rs 240 Cr clothing brand
D2C clothing brand Berrylush raises Rs 8 cr from Klub...
This couple built a Rs 15Cr revenue business in 3 years by selling women’s apparel online
Berrylush, a direct-to-consumer women's fashion brand has raised Rs 8 crore ($1 million) from India’s...
Berrylush Expands Offline Presence, Opens first 'Brick-and-Mortar Store' in Gaur City Mall
Womenswear brand Berrylush raises Rs 8 crore from Klub, eyes international expansion in early 2024
With no background in apparel or textile industry, this husband wife duo built a Rs 240 Cr clothing brand
D2C clothing brand Berrylush raises Rs 8 cr from Klub...
This couple built a Rs 15Cr revenue business in 3 years by selling women’s apparel online
Berrylush, a direct-to-consumer women's fashion brand has raised Rs 8 crore ($1 million) from India’s...
Berrylush Expands Offline Presence, Opens first 'Brick-and-Mortar Store' in Gaur City Mall
Womenswear brand Berrylush raises Rs 8 crore from Klub, eyes international expansion in early 2024
Testimonials
See How Our Workshop Helped Fashion Entrepreneurs Build Their Brands.
It's been 2+ months since I have been in a procrastination rut.
Thinking of doing something, planning, plotting, and then abandoning it...
People who tell people how to do something without really having done it themselves have always irked me.
Like...how do I even take your word for it?
Everyone either paints too rosy a picture for agristartups or simply demotivates you with a 'high failure rate.'
Fortunately, Startup Pedia has managed to ....
In a world of gatekeeping secrets, this platform is encouraging real 'how-to' content like no one else.
I enrolled in Startup Pedia workshop ...
In a world of gatekeeping secrets, this platform is encouraging real 'how-to' content like no one else.
I enrolled in Startup Pedia workshop ...
My future self will thank me for attending Startup Pedia's 'How to Start Indoor Saffron Farming' workshop.
Ankit Bhatnagar was such a great mentor ...
Startup Pedia has really outdone itself. I attended their workshop on 'How to Start Indoor Saffron Farming' and was surprised:
The mentor, Ankit Bhatnagar, gave real insights ...
It's been 2+ months since I have been in a procrastination rut.
Thinking of doing something, planning, plotting, and then abandoning it...
People who tell people how to do something without really having done it themselves have always irked me.
Like...how do I even take your word for it?
Everyone either paints too rosy a picture for agristartups or simply demotivates you with a 'high failure rate.'
Fortunately, Startup Pedia has managed to ....
In a world of gatekeeping secrets, this platform is encouraging real 'how-to' content like no one else.
I enrolled in Startup Pedia workshop ...
In a world of gatekeeping secrets, this platform is encouraging real 'how-to' content like no one else.
I enrolled in Startup Pedia workshop ...
My future self will thank me for attending Startup Pedia's 'How to Start Indoor Saffron Farming' workshop.
Ankit Bhatnagar was such a great mentor ...
Startup Pedia has really outdone itself. I attended their workshop on 'How to Start Indoor Saffron Farming' and was surprised:
The mentor, Ankit Bhatnagar, gave real insights ...
Frequently Asked Questions
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